Advertising Guidelines

Aspen Green affiliates strive to represent the brand as an extension of the Aspen Green family. We ask that every Aspen Green affiliate promote honest, up-to-date content with FDA-compliant terminology. We expect affiliates to use accurate copy, approved assets, and appropriate user-generated content.

There is a lot of misinformation out there. Aspen Green is committed to delivering accurate, valuable information about the benefits of CBD. We strive to help advocate, educate, and encourage others. We ask that our affiliates share the same passion as those within their communities.

The DSHEA Statement

Our products are considered a dietary supplement, as such Aspen Green must adhere to the regulations of the Food & Drug Administration (FDA) and the Federal Trade Commission (FTC) and ensure consistency in their dietary supplement advertising regulation. We require you to do the same when making any type of claim.

The DSHEA (The Dietary Supplement Health and Education Act) requires that when a dietary supplement includes a claim, the claim must be accompanied by the following disclaimer “This statement has not been evaluated by the U.S. Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.”

* This statement has not been evaluated by the U.S. Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

To ensure compliance, we recommend the disclaimer be placed in the footer of your website or landing page. For more information, read this article on crafting your site’s medical disclosure.

Do’s and Don’ts

The following includes what you can and cannot say, infer, or claim when advertising our products. Our products are supportive, they do not cure, prevent, or diagnose any condition.

Do use terminology like:

  • Support/help/maintain a sense of calm
  • Support overall daily wellness
  • Support/help/maintain recovery, relief, rest
  • Support a blissful experience
  • Reach for the peak of purity
  • Premium CBD products to help you target issues at their source.
  • USDA Certified Organic
  • Full Spectrum CBD Extract
  • Quality and Safety Tested
  • Toxin & Contaminant Free
  • Tested for Purity

Don’t use health or product claims like:

  • Cannot claim prevent/prevention
  • Cannot refer to a specific condition, disease, disorder, or illness.
  • Cannot refer to therapy or therapeutic
  • Cannot diagnose, cure, or treat
  • Cannot compare to drugs
  • Cannot refer to pain
  • Cannot refer to any unhealthy or unwell state
  • Cannot refer to sleep
  • Cannot refer to stress
  • Cannot refer to anxiety

Consumer Reviews

We love hearing from our consumers about how much they enjoy our products, but sometimes they include claims that we cannot support, endorse, or approve because they violate FDA regulations. We ask affiliates to exclude the use of those reviews. Examples:

Compliant Reviews

  • “AG’s high quality CBD oil in mint is my favorite way to relax and get a good night’s rest.”
  • “This is a great quality company. I love the soothing balm for relief. The Aspen Green full spectrum 3000 is awesome. I will keep using it.”
  • “Was recommended by a friend to help with rest!!! I am a huge fan now just ordered 3 bottles so I don’t run out !!!! Thank you for a great product! I rest like a baby now !!”

Non-Compliant Reviews

  • “I suffer from arthritis and Aspen Green’s Pain Relief Cream has almost completely cured me. I have very little pain now that I’ve started using it!!!”
  • “Aspen Green 3000mg CBD oil is the only CBD oil that has helped my long standing chronic pain. The staff is very knowledgeable and very helpful with questions and guidance on product use.”
  • “I stopped using my sleep medication (I have Insomnia) and now I just use Aspen Green’s CBD oil. I now sleep through the night!”